Blue Dragon runs Google Ads and Meta Ads campaigns for small businesses that are done with agencies that change everything every week — and can't explain why any of the changes were made.
This isn't for everyone. Blue Dragon is a small operation, with a limited number of accounts — the work goes across the desk of one person who understands the craft, not the agency intern.
The client profile that works: small or mid-sized business, with a ticket size that supports paid acquisition CPA, and willing to operate on tracker data — not on Google Ads dashboard screenshots.
Who it isn't for: businesses expecting a revenue explosion in 30 days, or expecting traffic management to fix a product that hasn't sold organically. Paid traffic scales what already works — it doesn't fix what doesn't.
If you're starting from zero and don't yet know whether the market wants what you sell, the right spend is on validation — not on ads.
Order matters. Each step is the condition for the next, and none of them involve "changing five things at once and seeing what happens." The operation follows the same cycle across every client — what changes is the content inside the cycle, not the structure.
Account structure, conversion funnel, active creatives, tracker data. No promises before understanding what's actually on the ground.
One change, with a stated reason. What changes, why it changes, what the expected outcome is. Written down before it becomes a click.
Real CPA, conversion rate, and volume read on a rolling average. No reaction to a Tuesday spike, no panic over a bad Thursday.
At the end of the window, the decision is based on data — not on gut feel. If it held, hold. If it got worse, revert. If it improved, next cycle.
Ongoing services and one-off services. Monthly retainer for managed accounts, project engagement for audits and setup. No fixed packages — every engagement starts with a read of the actual situation.
Search campaigns focused on commercial intent. Lean account structure, Smart Bidding that respects the learning phase, keyword match types used deliberately. Demand Gen for prospecting when it makes sense.
Facebook and Instagram with a focus on creative consistency and stage-by-stage funnel reading. No running twenty ad sets at once — without enough volume, the algorithm can't decide, and the account goes nowhere.
UTMs, Google Tag Manager, Meta Pixel, offline conversions via CAPI. If the tracker doesn't tell the same story as the dashboard, no optimization decision is valid — because the numeric baseline is wrong.
Structured audit of a live Google Ads or Meta Ads account, with a prioritized findings report and sequenced recommendations — flagging dependencies between variables. One-off engagement, delivered in 5 to 7 days.
Blue Dragon was built to run a few accounts with real attention. The opposite of the agency model that stacks clients and hands management down to people who don't know what a Smart Bidding learning phase is.
I've worked with Google Ads and Meta Ads since before Performance Max became the default, with a track record in health niches, niche e-commerce, and info-products — markets where acquisition CPA doesn't forgive amateur work.
I don't promise a result by a deadline. I promise method — and the method delivers results when it's followed. One change at a time, a seven-day window, tracker as source of truth. If that sounds slow, it is. It's also the only thing that works.
Initial diagnostic is free. If it makes sense to keep going, we close. If it doesn't, you leave with a useful report on your operation and we both move on.