Terms of Service.

What these terms govern.

These are the terms that govern engagement with Blue Dragon Digital Marketing, a paid traffic management service based in Brasilia, Brazil.

By using this site, you accept these terms. By engaging Blue Dragon for services — through a signed proposal, a paid invoice, or a written acceptance — you accept these terms as the framework for that engagement, alongside any specific proposal.

Individual client engagements may be subject to a separate written proposal or contract. Where that document specifically addresses a point covered here, the proposal takes precedence. Where the proposal is silent, these terms apply. If you don't agree with these terms, don't engage — leaving the site is the appropriate action.

What Blue Dragon does.

Blue Dragon provides paid traffic management services, which may include:

• Google Ads campaign management
• Meta Ads campaign management
• Tracking setup — UTM structures, Google Tag Manager, Meta Pixel, offline conversions via CAPI
• Structured account audits

The exact scope of each engagement is defined in the proposal for that engagement. What is not in the proposal is not part of the engagement.

What Blue Dragon doesn't do

The following are not part of standard scope and are not provided unless specifically included in a proposal: creative production for advertising assets, landing page development, general web development, SEO, content marketing, email marketing platform management, influencer relations.

What the client brings.

To deliver the service, the client agrees to:

• Provide accurate business information at the start of engagement.
• Grant appropriate access to advertising platforms (Google Ads, Meta Ads Manager, and any relevant tracker or analytics accounts).
• Respond within a reasonable window to requests for information, approval, or clarification.
• Cover all advertising spend directly with the platforms (Google, Meta, etc.) — Blue Dragon's fee is separate from and does not include media spend.
• Not modify campaigns unilaterally during the observation window without notifying Blue Dragon — doing so undermines the operating method described on the site.
• Comply with the terms of each third-party platform being used, including their advertising policies.

Failure to fulfill these responsibilities may result in delays, degraded results, or — after written notice — suspension of service.

The commercial terms.

Fees are set in the proposal for each engagement. Payment terms — including recurring fees for retainers, one-off fees for audits and setup projects, and any performance-based components — are specified in the proposal.

Unless otherwise agreed in writing:

• Monthly retainers are invoiced at the start of each month, payable within 5 business days.
• Project fees (audits, setup) are invoiced 50% at start and 50% on delivery.
• Late payment beyond 10 business days may result in suspension of service after written notice.

All fees are exclusive of media spend, applicable taxes, and third-party platform costs unless explicitly stated otherwise in the proposal. Currency and invoicing method are specified per engagement.

Who owns what.

• Campaign strategies, keyword lists, audience definitions, and structural work developed for a specific client engagement belong to the client at the end of the engagement, and may be used by them without restriction.
• Methodologies, checklists, templates, and internal tools used by Blue Dragon to deliver services remain the property of Blue Dragon and may be reused across engagements.
• Creative assets (ad copy, images, video) provided by the client remain the property of the client. Creative assets produced by Blue Dragon, where produced, are transferred to the client on payment of the corresponding fee.
• The Blue Dragon name, wordmark, and design assets remain the property of the operator and may not be used without written permission.

What stays between us.

Blue Dragon treats all client information — business data, financial information, campaign performance, strategy discussions — as confidential, and will not share it with third parties except:

• With platforms strictly necessary to deliver the service (e.g. Google, Meta).
• Where legally required to do so.
• In aggregate, anonymized form for methodology development or public case studies — only with prior written approval from the client.

The client is likewise expected to keep confidential any proprietary methodologies, checklists, or approaches shared during the engagement. Confidentiality obligations survive the termination of the engagement.

What Blue Dragon does not control.

Services are delivered through third-party platforms — Google Ads, Meta Ads Manager, analytics tools, tracker platforms — that Blue Dragon does not own or control. Those platforms have their own terms, their own policies, and their own operational behavior.

What is — and isn't — guaranteed.

Services are provided on an "as is" basis, with the diligence and craft described on this site. No specific result is guaranteed — not a specific CPA, ROAS, conversion volume, revenue figure, or ranking.

Paid traffic performance depends on the product, the market, the offer, the landing page, the competitive environment, and platform behavior — all of which are outside Blue Dragon's control.

What is guaranteed is method: the operating cycle described on this site — one change at a time, a seven-day observation window, tracker as the source of truth — will be followed on every managed account.

The ceiling.

To the maximum extent permitted by law, Blue Dragon's total liability under any engagement is limited to the fees paid by the client to Blue Dragon during the three months preceding the event giving rise to the claim.

Blue Dragon is not liable for indirect, consequential, or incidental damages, including lost profits, lost revenue, or business interruption, even if advised of the possibility of those damages.

Nothing in these terms limits liability that cannot be limited under Brazilian law, including liability for willful misconduct or gross negligence, or the mandatory consumer protection rights of clients qualifying as consumers under the Brazilian Código de Defesa do Consumidor.

How this ends.

Retainer engagements continue month-to-month unless a specific term is stated in the proposal. Either party may terminate with 30 days written notice.

Termination for material breach — non-payment, misrepresentation, use of the service in violation of law or platform policy — is effective on written notice, with no cure period required for repeated or willful breaches.

On termination:

• Access to platforms is returned to the client and Blue Dragon's access is revoked.
• Outstanding fees are due immediately.
• Confidentiality and intellectual property provisions survive termination.
• Final reports, if included in the proposal, are delivered within 10 business days.

Where disputes are resolved.

These terms are governed by the laws of the Federative Republic of Brazil. Any dispute arising from these terms or from a client engagement is subject to the jurisdiction of the courts of Brasilia, DF, Brazil.

For clients located outside Brazil, this jurisdiction clause does not affect any mandatory consumer protection rights available under local law where the client resides.

Both parties agree to attempt to resolve disputes through good-faith direct communication before initiating any legal proceedings.

When this page changes.

These terms may be updated from time to time. The effective date at the top of this page indicates when the current version took effect. Material changes will be communicated to active clients directly.

Use of the service after that communication constitutes acceptance of the updated terms. If you don't agree with a material change, the appropriate action is to terminate the engagement in accordance with section 10.

Where to reach us.

For any question about these terms, about an active engagement, or about a proposal in negotiation — one email address does all of it.